Copywriting

Branding and Image
Mission Statements and Taglines

“Language exerts hidden power, like the moon on the tides.”
Rita Mae Brown
, contemporary American writer

 

One of the fundamental tenets of business success is having a well-defined mission, and communicating that in a clear, succinct manner. AcuteVisibility|BMO will assist you in distilling this message to craft a powerful, unifying Mission Statement and supporting taglines for use throughout your marketing efforts.


Mission Statements

What is your company mission? How are you going to succeed? What makes you, your organization or product unique? What purpose does it serve? What problem does it solve? Why should anyone care? The answers to these questions will help you define a powerful Mission Statement that will be invaluable to your success.

 

Bottom Line It

Can you “bottom-line it” when you need to? Do you have a well rehearsed and concise “pitch”? When you are asked to introduce yourself, your company or product, what do you say? You need to be able to respond to different situations and environments with an appropriate pitch. You need a Bumper Sticker pitch. You also need a 10-Second Elevator Pitch and a 30-Second Voice Mail Message. Then you need a 1-Minute Blind Intro, for situations where you don’t know your audience or their receptivity. And you also need to have a practiced 2-Minute “WM2S” or the “What Makes Me Special” pitch. This is when you have a rare chance to explain to someone why they should choose you, your product or your company.

 

Taglines and Slogans

Different audiences and venues will offer unique opportunities to present your Why To Buy. And you can’t assume one-size-fits-all. In fact, you’ll undoubtedly need a whole arsenal of value declaration and “unique selling propositions.” Whether you need a corporate tagline or a promotional slogan, a campaign theme or unifying value statement, AcuteVisibility will help develop messages that continue to define and clarify your mission, and differentiate you from the competition.

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