Brand Marketing Development

Branding and Image
Naming and Logo Development

“You now have to decide what 'image' you want for your brand. Image means personality.
Products, like people, have personalities, and they can make or break them in the market place.

David Ogilvy
, British advertising executive (1911–1999)

 

Whether you need a comprehensive Naming and Identity package, or something as simple as a logo refresh, AcuteVisibility|BMO is your one-stop shop.

 

Naming

We can pilot a series of “Namestorming” sessions with you and your team, or provide naming suggestions based on detailed criteria we gather from you. We collaborate with you from the beginning of this process to identify the essence of your product, service or company, so that the name you choose fits you perfectly.

Trademark Search & Application

Let AVbmo take care of the entire trademark search and application process. We are aligned with a seasoned trademark and intellectual property attorney to streamline the process and minimize your cost, while ensuring the fastest, most efficient application process. We’ll make sure that your name is safe, secure, and yours alone, whether you’re seeking limited regional trademark protection, or national registration.


Logo Development

Once you have a name, you need a logo. It’s easy to make light of this step, but a well-designed logo performs many critical functions. It differentiates your property and creates a fundamental identity for the product or service it represents. It needs to stand up against the competition and in juxtaposition with industry partners. It needs to add to your credibility and establish you as a serious contender. It needs to be viable across all media and in a variety of contexts: print, web, even building and vehicle signage; small and large; in color, black and white, against a dark background or against a white field. Moreover, your logo needs to be appealing to both you and your audience. AVbmo is well-versed in the logo design process, and will ensure that the end result is something you'll be proud to build your brand on.


Contact us at AcuteVisibility|BMO to discuss how we can help you with this critical branding element for your product or business.

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