Customer Relationship Management

Integrated Marketing
Customer Relationship Management (CRM)

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
Sam Walton
, American businessman and entrepreneur best known for founding Wal-Mart (1918-1992)

Customer Relationship Management – or CRM – is a critical but often overlooked aspect of an effective Integrated Marketing Strategy. It goes way beyond which CRM-automation software application you choose for your organization. AcuteVisibility|BMO is experienced at digging deep into a corporate culture to identify the key strengths, weaknesses and opportunities inherent in an organization’s entire customer relations messaging, policies and practices. The goal is multifold:

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To nurture and retain your current customers.

To provide superior, proactive support and service so that your customers not only buy more, but become brand ambassadors.

To be transparent and cultivate an open dialogue that engages prospects and inspires them to become customers.

To create an entire system of communication and policy that is embraced by every customer-facing instrument of the organization, from people to technology to messaging to branding.

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We are talking about a gestalt that encompasses every aspect of your customer-facing practices. CRM is the overriding philosophy by which you engage and relate to your customers and prospective customers.

Loyalty Programs

The corner store owner gives her best customer a special price or a gift with a purchase. The local independent coffee shop offers a free coffee after every 10 purchases. American Express gives you points for every dollar you spend; points that are redeemable for travel and other small luxuries. It’s all about expressing appreciation for a customer’s loyalty and encouraging them to return, to buy more, to buy often. AcuteVisibility|BMO will design a comprehensive, integrated loyalty promotion that really resonates with your audience.


Customer Messaging

From customer service scripts to standardized and automated email responses to approved telephone greetings, your messaging needs to be consistent with your business philosophy, strategy and branding. You don’t need to turn everyone on your staff into robots to have a consistent and cohesive messaging strategy. Just make sure you provide the tools and training necessary to allow your employees to excel, and to engender maximum customer loyalty.


AcuteVisibility will help you design an effective and cohesive Customer Relationship Strategy that will resonate with your audience and motivate your customer-facing teams, whether it’s a frequent buyer discount, a gift-with-purchase or a referral “bounty.” We'll integrate your standard communications with your marketing messaging. And we'll monitor the results so you can be sure you're getting the most from your efforts.