Online and Traditional Media

Integrated Marketing
Media Strategy, Planning & Buying

“Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.”
Rosser Reeves, American advertising executive and pioneer of television advertising (1910-1984)


AVbmo has experienced Media Planners and Buyers who have managed fully integrated campaigns including both traditional and new media. So that includes TV, radio, newspaper, magazine, and outdoor (billboards, bus wraps, even park benches!) We have managed local, regional and national campaigns and worked closely with some of the biggest local and national media, such as Katz, Petry, Spartan Broadcasting, Seltel and 3M Outdoor. And we have extensive knowledge working with the leading media resources, such as Nielsen, Arbitron, MediaPlus and SRDS.

We know how to get the best bang for your buck by spreading your messaging across a variety of vehicles for maximum reach and impressions.

Media Strategy and Planning

AVbmo will work with your Subject Matter Experts (SMEs) to develop a media plan that will deliver maximum reach to your designated target audience. We research and evaluate a broad range of media, including digital, print, broadcast, outdoor (billboards, bus wraps and other fixture advertising,) direct mail, etc. We take into account both your budgetary limitations and your business objectives to determine the best combination for maximum Return on Investment (ROI.)


Comprehensive Media Buying Services

The devil is in the detail, but AVbmo knows the ropes and will insure that your media spend is coordinated efficiently. We will negotiate the best rates and terms, for optimum placement and reach. We also audit the promised delivery to ensure you're getting your money's worth.


Campaign Management

Let AcuteVisibility|BMO take the reins and manage your entire campaign so you can focus on your business. We’ll handle the buying, invoicing, tracking and results analysis. You’ll get timely reports and recommendations so you can make intelligent decisions without the need to be encumbered by the details.