Targeted Email Campaigns

Online Marketing
Email Marketing Campaigns

“I do not regard advertising as entertainment or an art form, but as a medium of information.”
David Ogilvy
, British advertising executive (1911–1999)

Email Marketing is one of the most cost-efficient marketing vehicles available for driving targeted traffic to your website or into your store. If you have an existing customer or prospect list, you should be communicating with them regularly to up-sell (upgrade their current product or subscription level) or cross-sell. You want to be sure you are constantly educating them on different products and promotions that might be complementary to what they have purchased from you in the past.

AcuteVisibility|BMO will develop and implement a targeted Email Marketing Plan that will capitalize on your current customer base, create viral spread, and continue to reinforce your brand. We can design a regular E-Blast schedule and integrate that with a regular Newsletter. Or we can match your Email calendar to specific events and product announcements to leverage the buzz of momentum generated elsewhere in your marketing mix.

We can deploy the campaign for you, or use your in-house CRM tools. We’ll identify and purchase targeted mailing lists for specific promotions, or even distill your own list to focus on a particular subset of customers that meet certain criteria. We’ll help you develop promotions that will drive traffic and yield maximum results. We will develop tests for messaging and creative, and evaluate campaign results to recommend subsequent promotional activities.

So you don’t have to become an expert in Email Marketing to experience the benefits it can offer your organization.  Just call AcuteVisibility.