Viral Marketing Campaigns
“Profit in business comes from repeat customers, customers that boast about your product or service, and that bring friends with them.”
W. Edwards Deming, American statistician, professor, author, lecturer, and consultant (1900-1993)
Viral Marketing Campaigns capitalize on the power of the internet to capture the attention of your target audience and mobilize them to spread positive information virally through both WOM (word of mouth) and the Web.
Information spreads virally on the Internet, just as gossip proliferates in an office or a cold spreads in a classroom. One person “catches it” and passes it on to the next. Sometimes the spread is intentional, sometimes happenstance. A successful Viral Marketing Campaign creates “buzz” and excitement that motivates individuals to share with friends and colleagues in their network. Ideally, it will self-propagate through Social Media outlets, so you can consider a Viral Promotion to be a natural extension of Search Engine Optimization.
Viral Promotions may integrate any combination of the following elements:
Video Clips and Flash Animation
The Center for Media Research reports:
“According to a Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries, recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising worldwide. 90% of consumers surveyed said that they trust recommendations from people they know, while 70% trusted consumer opinions posted online.”
AcuteVisibility|BMO has a team of experienced viral marketers who know how to fully utilize the power of this phenomenon, and will help determine how to put it to work for you.
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