Web Services
Domain Name Registration

“An image is not simply a trademark, a design, a slogan or an easily remembered picture.
It is a studiously crafted personality profile of an individual,
institution, corporation, product or service.”

Daniel J. Boorstin, American historian, professor, attorney, and writer.
He was the twelfth Librarian of the United States Congress
from 1975 until 1987. (1914-2004)
 

Choosing the right domain name is a critical factor in optimizing your brand and supporting your image. You probably already have a name for your business, but to have an online presence, you need to secure an appropriate and memorable domain name (www.yourdomain.com.)

If your business name is Cha-Cha Chocolates, you don’t want to get stuck with a domain name like Jones.com or BrownStuff.biz. You want a domain that extends your branding effort. Something like ChaChaChox.com.

Considerations in selecting a domain name:

Keep it short and simple.

Go for a “.com” extension if it’s available (and appropriate for your business entity.)

Buy up all the relevant extensions available (e.g. .net, .info, .org and .us.) Bear in mind that some top level domain extensions (TLDs) have strict guidelines as to qualifications. So you may not be able to qualify for all the extensions, but you probably still want to try and secure them so no one else can use them.

Make sure your domain supports your branding.


AcuteVisibility
can walk you through the domain registration quagmire. Or we’ll take care of it for you and make sure your domain is targeted and thoroughly supports your brand.

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