Web Site Online Marketing

Online Marketing

“If you don't find it in the index, look very carefully through the entire catalogue.”

Sears, Roebuck, and Co. Consumer's Guide, 1897

 

Don’t make it hard for your customers to find you. Online Marketing – or Internet Marketing – is all about being found on the web. AcuteVisibility|BMO will ensure that your business or company can and will be found by the customers who are looking for you.

Online Marketing includes everything related to increasing your website’s visibility with Internet search engines, driving qualified traffic to your site, and increasing visitor “conversions.” Conversions will be defined differently by every business: they may be sales, registrations or signups, lead generation, or some other desired action.

Depending on the client’s budget, needs and objectives, an online marketing campaign may be comprised of one or several interrelated elements. All elements should be designed to complement each other, like the ingredients of a stew, to build momentum and magnify the impact of one another. One tactic alone may produce “X,” but two efforts used in combination can actually be expected to yield “X to the power of 2.”


Online Marketing includes:
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Search Engine Optimization (SEO)
Onsite SEO
Offsite SEO
Social Media Optimization (SMO)

 

Search Engine Marketing
Pay Per Click (PPC) Advertising
Paid Inclusion Campaigns
Contextual Advertising


Viral Marketing Campaigns
Actively creating campaigns and virtual “events” that use the power of the internet to capture the attention of an audience and motivate them to spread information virally throughout the Web Universe.


Coordinated Online Campaigns
Display and Banner Advertising
Rich Media and Interactive Advertising
Sponsorships
Paid Text Links
Directory Listings


Email Marketing
Using Email “direct mail” campaigns (EDM or eblasts) to drive traffic to a website. Also includes Newsletter campaigns that develop a long-term dialog with your audience.

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Be smart.  Don't make it difficult for your customers to find you. Contact AVbmo for a free analysis of your Online Marketing strategy.  Or click on the links above to get more information.

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